Where are you taking your brand as you are building a business?
Everything you are doing during your daily social media connecting, you are really building your brand. Your branding is all about who you are, and what your business stands for. Do you post videos in your shorty shorts… maybe if you are teaching a fitness class online, but not if you are sharing a favorite recipe. And I hope not if you are trying to recruit people. You may find that who you portray in the personal world can overlap into your business world pretty quickly. I’ve seen women that were stalked that’s to the quick ability of people to find out everything about you via social media when they thought they were just “having a good time” and portraying that online.
Speaking of brands, do you want to purchase a fitness program from someone that gripes all the time about how they caved again and ate another giant cinnamon bun for breakfast? Do you think they really know what it takes to get healthy? What about a diet shake from someone who’s waist size hasn’t changed in the last year while drinking it? If you aren’t authentic and you aren’t going to live the lifestyle you promote, you may have picked the wrong business. It’s like the jewelry rep that never wears a necklace. You have to be the picture on the front cover of the magazine that makes them want to BE you!
Let’s take it further. Is your brand image filled with pictures of you partying it up, smashed out of your mind with your pals? Who is going to have faith that you can give them the quality advice to build a successful business if you seem to not even have a grip on your own life. You need to realize that who you are is going to come back and bite you on the behind if you let it, and so don’t let it. Be the person you want to be, be the brand you want to share. Let’s talk about how you can build a brand, instead of damage your brand.
Start with your strengths when building a brand
Start right now by creating a list of your strengths you bring to your business. How can you share those strengths with your social media audience. If you are very tech savvy, share tips on the best apps on the market, how to make your email box more organized, or how to use an online calendar to keep on task. Do you LOVE to cook? Share recipes and pictures of the amazing foods you are making for friends and family members. Do you love to style others? Do videos about how you would style for the Christmas season, or for family pictures, or job interviews. Share who you are and you’ll be not only building a business, but building a personal brand that will help you reach the level of success that you are looking for.