Have you ever just walked up and down the energy bar aisle at the grocery store and thought, “None of these are for me!”? Well you are not alone, and apparently it’s a good thing for You Bar.
You Bar was launched in 2006 after the mother-son founders, Ava Bise and Anthony Flynn, began creating protein bars at home to meet their taste, health and allergy needs. They loved eating their unique bars so much that they thought there would be a huge market for protein bars made freshly to customers’ own taste and nutritional needs. Anthony, who had just graduated from business school (and has always had an irrepressible entrepreneurial spirit), said to his mom: “Let’s launch a nutrition bar company,” and she replied: “Yes, if we can customize them like the ones we make at home.” And so, in a small commercial kitchen in Los Angeles, You Bar was born.
I love that you have a variety of bases to choose – although I just suggested they add hemp nut butter to the mix. And you can request a specialty base – so who knows, I may have just made them a million. But you pick all of the components – and then they make them for you. Allergic to nuts – well they’ll make it allergy-free just for you. How cool is that!!! And they also have a shake, a trail mix, a cereal and a cookie! These two are genius! So head on over and give them a try. A few minutes of your time and you’ll have a specialized treat just for your needs!